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Trigger Emotions in Customers.Play the Game Right!

I was reading the other day an online article on Huffington Post that stated that in the more developed parts of the world on average, consumers are exposed to a staggering 5000 products and services adverts per day got even more astounded by the glaring fact that among those 5000-plus advertisements, only about 12 will… Continue reading Trigger Emotions in Customers.Play the Game Right!

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The Value of Creating and Managing Customer Experiences

In recent years, most African companies have become increasingly aware of the need to create value for their customers in the form of experiences as it is a cost-effective way to get their long-term loyalty. Unfortunately, they have often proceeded as if managing experiences simply meant providing entertainment. The issue is far more complex than… Continue reading The Value of Creating and Managing Customer Experiences